Could Your Brand Use a Mid-Year Refresh?

  • Jun 26, 2023

Embrace Four Exciting Trends to Revitalize Your Brand NOW.

1.  COLOR: Perky pink, Nurturing Greens/Blues, and Earth Tones

Colors have a remarkable ability to evoke emotions and convey messages. Perky pink exudes energy and playfulness, perfect for brands looking to add a vibrant touch to their image. Nurturing greens and blues convey a sense of calm and tranquility, ideal for brands focusing on wellness or sustainability. Earth tones evoke a connection to nature and authenticity, appealing to environmentally conscious consumers. By incorporating these hues, it will inject a fresh burst of energy into your brand with relevant vibes, attracting attention and fostering brand loyalty.

2. STYLE: Preppy Sport, Gorpcore, and Quilted Patchwork

Embrace the latest apparel styles to showcase your brand's versatility and adaptability. The preppy sport style blends classic preppy elements with sporty influences, offering a sophisticated yet active look. Gorpcore combines outdoor-inspired aesthetics with functional details, appealing to adventurous and outdoorsy consumers. The quilted patchwork style brings a touch of nostalgia and craftsmanship, adding depth and texture to your garments. By embracing these sought-after styles, you can revitalize your image and resonate with your target audience.

3. DECORATION: Applique, Patchwork, Puffy Prints, and Heat Transfers

Elevate your brand's visual identity through creative decoration techniques. Applique adds dimension and texture, allowing you to create intricate designs that stand out. Patchwork embraces a DIY aesthetic, offering a playful and eclectic vibe. Puffy prints provide a tactile element, making your designs pop and creating a visually engaging experience. Heat transfers offer versatility and precision, enabling you to apply intricate patterns and artwork seamlessly. Utilize these innovative decoration methods to ensure your brand stands out in a crowded marketplace and leaves a lasting impression.

 4. DESIGN: Playful Cartoon, Geometric Abstract, Tonal Typography, and Hand-Painted Collage

Let your brand's story unfold through captivating designs that resonate with your audience. Playful cartoon designs inject whimsy and joy into garments, appealing to audiences of all ages. Geometric abstract patterns create a sense of modernity and visual interest, making a bold statement. Tonal typography harnesses the power of understated tone-on-tone printing, allowing you to convey your message free from distractions. Hand-painted collage designs evoke an artisanal and artistic feel, providing a unique and expressive visual experience. Each design trend offers a distinctive way to express your brand's values and connect with your customers on an emotional level.


The mid-year point is an ideal moment to reassess and revitalize your marketing message.

By embracing these four exciting trends - Color, Style, Decoration, and Design - you can inject new life into your brand's visual language and leave a lasting impact. At Specialty Incentives, we are here to guide you through this transformative journey and help you achieve a mid-year refresh that sets you apart from the competition. Contact us today to explore how we can collaborate.

Content adapted from Apparelist - Jeremy Picker

  • Category: In-Tell, Trending
  • Tags: trending, refresh, branding, promotional products, marketing, swag
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