Discover how Specialty Incentives helped Children’s Hospital Colorado celebrate Radiology Technician Week with a custom, heartfelt apparel campaign that united staff across sites—delivered in under two weeks.
The Challenge: Meaningful Recognition on a Tight Timeline
When Children’s Hospital Colorado began planning their annual Radiology Technician Week (Rad Tech Week) celebration, the objective was clear: recognize and celebrate an essential department whose work often happens behind the scenes. With limited lead time and a large team spread across sites and shifts, the challenge was delivering something that felt intentional, inclusive, and genuinely celebratory—without sacrificing quality or missing the deadline.
This wasn’t simply about ordering shirts. It was about creating a unifying moment of appreciation for a department that plays a critical role in patient care.
The Solution: Custom Apparel Designed to Connect
Specialty Incentives partnered closely with Children’s Hospital Colorado’s Creative Services team to develop a custom long-sleeve T-shirt that balanced professionalism with personality. The design featured a playful illustration of a cat with an X-ray-style graphic, paired with the message:
“Our CAT scan tells us you’re PURRfect just the way you are.”
The creative approach delivered lighthearted humor while still honoring the importance of the radiology team’s work. Rather than relying on a generic design, the focus was on creating something unique to Rad Tech Week—an item team members would be excited to wear long after the celebration ended.
Execution: Fast Turnaround Without Compromise
With less than two weeks from concept to delivery, speed was critical. Specialty Incentives managed the entire process—from artwork alignment and apparel selection through production and logistics—ensuring the project stayed on track while maintaining high standards.
Careful coordination allowed the shirts to be produced and delivered on time, even with the compressed schedule. The result was a smooth execution that removed stress from the client and ensured the celebration could move forward as planned.
The Result: Uniting Teams Across Sites and Shifts
The shirts were distributed across the department and immediately embraced by the team. The impact extended beyond the product itself, creating a shared experience that connected staff members across different locations and work schedules.
As the client shared:
“We are very grateful for your quick turnaround time to deliver these incredibly fun shirts that have united our team across sites and shifts.”
That feedback captured the true success of the project—not just meeting a deadline, but fostering connection, pride, and appreciation throughout the department.
Why It Worked
This project succeeded because it combined thoughtful design, reliable execution, and a clear understanding of the client’s goals. By prioritizing collaboration, creativity, and responsiveness, Specialty Incentives helped turn Radiology Technician Week into a meaningful moment of recognition.
When branded merchandise is approached with intention and care—even under tight timelines—it can do more than promote a brand. It can bring people together.